Artificial intelligence is transforming video production, and it is now possible to produce professional-quality videos with little effort. Whether you are a content creator, marketer, or businessperson, time- and cost-saving AI-produced videos are available.
This guide takes you through the step-by-step process of producing AI-produced videos with widely used tools.
Step 1: Define Your Video Purpose
Establish the purpose of your video before selecting an AI tool:
Marketing and commercials – Marketing videos, product demonstrations
Social media materials – Short form exciting videos
Instructional and training – Instructional tutorials, online training videos
Business presentation – Company pitches, staff orientation
Having understood what your end result is, you can pick the ideal AI software.
Step 2: Pick the ideal AI video creator
There are quite a few different AI video makers on offer, each servicing specific requirements:
Synthesia – Corporate and training video avatars made through AI
Pictory – Turns blogs and text into video content
HeyGen – AI spokesperson videos with voice cloning
Fliki – Text-to-video with AI voiceovers
Runway ML – AI-powered video editing and enhancements
Select a platform depending on your content requirements and budget.
Step 3: Prepare Your Script or Input
Most AI video generators use a script or text input. Use these best practices:
Make the script simple and concise
Use compelling storytelling techniques
Organize content with introduction, core message, and conclusion
Optimize for reading if using AI voiceovers
Certain platforms, such as Pictory, enable you to copy and paste a blog or article, and the AI will summarize and transform it into a video.
Step 4: Choose AI Avatars, Voiceovers, or Templates
Depending on what tool you select, you will have various options for customization:
AI Avatars – Platforms such as Synthesia and HeyGen enable you to choose digital presenters.
AI Voiceovers – Tools like Fliki and Pictory create voice narratives that sound human-like.
Video Templates – Other tools have pre-made templates according to industries.
Select the components that suit your brand and style of content.
Step 5: Personalize Video Elements
To give a boost to your video, take advantage of:
Backgrounds and visual elements – Modify colors, themes, and layouts
Text overlays and subtitles – Enhance accessibility and audience engagement
Animations and transitions – Engage your audience with fluid effects
Music and sound effects – Add background music for that professional touch
AI tools usually have automated customization features, so this becomes simpler.
Step 6: Create and Check the Video
After all the ingredients are there, create the video and check it thoroughly.
Verify error-free script alignment and visual aspects
Make sure the AI voice is natural and tone-friendly
Correct timing and pacing if necessary
Test on various screen sizes for compatibility
Most AI tools provide easy adjustments prior to completing the video.
Step 7: Export and Share Your AI Video
Upon completion, export the video in your desired format (MP4, MOV, etc.). You can proceed to:
Upload it to YouTube, Instagram, Facebook, and LinkedIn
Embed it on websites or blogs
Utilize it for marketing efforts
Share it during training or presentation sessions
Optimize the video for various platforms through aspect ratio and file size adjustments.
Final Thoughts
AI video generators make content creation easy and affordable, making quality videos available to anyone. With these steps, you can effectively create AI-based videos for different purposes, whether marketing, education, or social media engagement.
Do you need some suggestions for the optimal AI video tool for your use case? Let’s talk.